Monthly Newsletter


With the 2017-18 Rangers season upon us, We Bleed Blue is excited to announce the release of a new monthly e-newsletter that will provide our customers with a behind the scenes look at our shop, products and shared passion for our beloved Blueshirts.

The Rangers lifestyle is a common bond we share. Whether it’s beers on the LIRR heading to MSG, belting out the “Goal Song” at the top of our lungs or quietly watching the game in our Blueshirt at home we are united in our devotion to The King and his merry men. Which is why it is our goal to bring that spirit to you through this e-newsletter and other unique features on our website and social media channels. We hope you come along for the ride!


wbbnews2.jpgwbbnews3.jpgBatman had the Batcave. Superman had the Fortress of Solitude. We Bleed Blue? We've got our own home base complete with shelves full of our gear as well as Rangers memorabilia for inspiration.

wbbnews4.jpgLike our customers, we're passionate Rangers fans and wanted the We Bleed Blue headquarters to reflect the history and tradition of the Broadway Blueshirts. 


From retired numbers and Stanley Cup banners to signed photos and equipment, the We Bleed Blue office is a virtual shrine to the Rangers and our years of living and dying with this team.



Every Rangers fan has wondered what it would feel like to live in Henrik Lundqvist's shoes for just one day. While We Bleed Blue can't style your hair to resemble Hank's perfect coif, we can outfit you in tees and a hoodie inspired by the greatest set of goalie pads on the planet. Our featured product captures The King's newest pad design which is the perfect homage to Mike Richter's famous mask as well as the Liberty jersey the Blueshirts donned during the Czechmates era. To purchase, click here.

To purchase any of our other products, click here.


As an e-newsletter subscriber you will be granted exclusive access to upcoming product releases including this Broadway Blueshirts Hat which will be available for purchase on October 20th. As an added bonus, we'll also be releasing royal and white "Captain" dad hats on the same day.

To purchase any We Bleed Blue products, click here.


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Name: Ed McMahon
How long have you been a NYR fan: 20 years
How long have you been a WeBleedBlue customer: 4 Years
Favorite WeBleedBlue design: John Amirante - Bombs Bursting in Air
Favorite NYR player: Henrik Lundqvist
Favorite NYR moment: 2014 Eastern Conference final and advancing to our first Stanley Cup Final since 1994

Nothing gives us more pleasure than seeing our gear on the Blueshirt Faithful at the Garden, in the bars or pretty much anywhere. So we encourage you to tag us whenever you post a selfie reppin’ We Bleed Blue in the wild and we’ll be sure to highlight you in a future newsletter, on our website or social media channels.

wbbnews12.jpgwbbnews13.jpgThese days, it seems as if everything is pumpkin flavored. Beer, coffee and even pizza!!! So why not add a little pumpkin spice to the Rangers? In an effort to find the ultimate Blueshirts pumpkin carving, we're asking all Rangers fans to share their creations on Facebook, Instagram or Twitter using the hashtag #WBBHalloweenNYR by October 23rd. We will choose the finalists and then open up voting to determine which design is the best. The winner of a $150 We Bleed Blue gift card will be announced on Halloween. 

We Bleed Blue is fortunate to have an outstanding relationship with Steiner Sports Memorabilia which allows us to offer VIP player appearance packages to our customers…
This is a one of a kind opportunity to meet and discuss hockey with four players who will be leading the Rangers revamped defense for years to come. For information on booking your Skjei/Smith/Shattenkirk/McDonagh package, call (516) 739-0580.

Your loyalty and support over the years has meant the world to us. We’re hopeful that this e-newsletter will provide you some insight into what We Bleed Blue stands for and why the Rangers mean so much to us.

Our City. Our Team. Our Brand.

Brendan & Joe


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Our thanks to Kevin DeLury of The New York Rangers Blog for his creative assistance.